Egypt's most exotic dessert concepts, brought to life in Nairobi through mood-driven, high-desire content built to create immediate want.
Malaki Creamery brings exotic Egyptian dessert concepts — ice cream, exotic toppings, unique cones — to Nairobi. The challenge: most people in the market had never seen anything like it. Educating and exciting simultaneously is a rare creative challenge, and one that required both patience and creativity.
The brand needed to go from complete unknown to "have you been to Malaki yet?" as quickly as possible — using content that highlighted both the novelty of the product and the experience of being there.
We positioned Malaki Creamery not just as a dessert spot, but as an experience — a destination with products so unique they were worth going out of your way to try. The visual direction was rich, moody, and indulgent, with close-ups that emphasized texture, colour, and novelty.
The launch content built anticipation over several weeks before opening, and the post-launch content leaned into reaction videos, first-try content, and community storytelling to sustain the buzz and drive repeat visits.
"Our brand went from zero recognition to being the talk of Eastleigh within weeks. Kontent understood how to make something new feel exciting and accessible — the content they made built our community and filled our store. We're still riding that wave."FounderMalaki Creamery — Eastleigh, Nairobi
Whether you're launching something new or refreshing an existing presence, we build content that creates real momentum. Let's talk.