Launch storytelling that made a brand-new restaurant feel like the most talked-about destination in Nairobi before it even opened.
Tinaar is a bold concept — Middle Eastern-inspired food rooted in fire, spice, and traditional clay-oven cooking — but no one in Nairobi knew the name yet. The challenge was to build anticipation, tell the story compellingly, and make the launch feel like a cultural moment rather than just another restaurant opening.
In a city where new restaurants open every week, standing out requires more than a nice menu and good lighting. It requires a content strategy that builds a community before you open your doors.
We built the launch content strategy around the story of the name itself — Tinaar, the ancient clay oven — creating a narrative that connected the cooking method to Nairobi's appetite for genuine, high-quality experiences.
The campaign was structured in phases: teaser content to build anticipation, behind-the-scenes content showing the restaurant coming to life, and launch content designed to drive walk-ins and reservations on day one.
Metrics from the first 60 days post-launch across organic and paid channels.
"We came to Kontent with a concept, a location, and a name. They turned it into a brand identity people were talking about before we even opened the doors. The launch content built the kind of anticipation money can't buy — and the results on opening day proved it."Operations TeamTinaar — Hullingham, Nairobi
A great launch is the difference between a quiet opening and a packed house from day one. Let's build yours.