Transforming a Mombasa hardware store from a product-listing account to a brand with personality, presence, and a growing community of builders and contractors.
@wisamhardwarekeWisam Hardware is a trusted name in Mombasa's building and construction supply market — but like most hardware businesses in Kenya, their social media presence was an afterthought. Price lists posted as images, product photos with no storytelling, and zero brand personality.
In a market where contractors, homebuilders, and DIY customers increasingly discover suppliers through Instagram, Wisam needed more than a catalogue. They needed a brand — one that spoke to both retail walk-ins and trade professionals.
We developed a social identity for Wisam that sat between aspirational and practical — showing the beauty of what you can build with the right materials, while remaining grounded in the real-world needs of contractors and homeowners in Mombasa.
Product showcases, project inspiration, promotional content, and trade-facing posts all worked together to position Wisam as the go-to hardware partner on the coast — not just another store.
A hardware brand with a real social presence — reaching builders, contractors and homeowners across Mombasa.
Before Kontent Media, our Instagram was just price lists. Now people actually come in because they saw our content. That's a real difference for our business.